With the emergence of new technologies, the digital economy is growing rapidly, from e-commerce to innovative tech startup’s there is an unprecedented surge in each one of them. This has not only resulted in modernisation but also a change in demands; now companies seek a leader who has an understanding of both traditional business principles and digital technologies. This is why a simple MBA might not get you the spot you dream of; courses like an MBA in Digital Marketing have gained more momentum. This article aims to help you in the process of exploring career options after an MBA in Digital Business and growth prospects in the arena.
WHY IS AN MBA IN DIGITAL BUSINESS NEEDED TODAY?
The simple and traditional MBA will provide you with the foundation, but will still fall short in preparing you for this digital age. The MBA in Digital Business fills in the gap and helps you navigate your journey with strategic thinking and digital expertise. Almost every sector is going through a digital shift, they aim to optimise their performance through technology. Currently, there is a shortage of professionals who are well-versed in digital tools and strategies. An MBA in Digital Business will help you to get into this niche and an untouched zone.
The curriculum equips students for formulating and executing digital strategies and fostering a culture of continuous innovation. One of the core components is its intense focus on understanding consumer behaviour, they aim to promote an entrepreneurial mindset to prepare graduates to launch their own digital ventures.
TOP CAREER OPTIONS AFTER AN MBA IN DIGITAL BUSINESS
The career options after an MBA in Digital Business are exhaustive. The following can be referred to for prospects:
- Digital Strategy Consultant: Herein, you will work with clients in order to develop and implement digital transformation roadmaps, further advising on technological adoption and business model innovation. There is a high demand for a Digital Strategy Consultant across all industries, the salary will range between 12 LPA- 30 LPA.
- Chief Digital Officer: It is a senior leadership role responsible for an organisation’s overall digital strategy and large-scale business initiatives. Herein, candidates work on defining digital versions, fostering digital culture and managing digital budgets. This is critical for large enterprises due to the digital shift. The salary ranges from 25 LPA to 80 LPA.
- Digital Business Analyst: In this role, candidates fill the gap between business needs and technological solutions by analysing requirements and designing digital systems or processes. Some of the key responsibilities include collaboration with IT Teams, gathering business requirements and conducting feasibility studies. This is essential for tech companies. The salary mainly ranges from 8 LPA- 18 LPA.
- E-commerce Manager: Herein, you will look after the aspects of an online store or platform, from strategies to operations for marketing and consumer experiences. The process involves inventory management, coordinating with logistics, sales, and inventory etc. Highly demanded in DTC brands. The salary ranges from 10 LPA – 25 LPA.
- Head of Digital Marketing: Leading the digital marketing from strategy to execution, ensuring the alignment with the overall business objectives, is universally required for almost all businesses. The salary ranges typically between 18 LPA- 50 LPA.
- Digital Product Manager: Leading the entire cycle of digital products from ideation to development and launch. The key responsibilities include competitive analysis, meaning backlog, defining product version, etc. Many software and tech startups require a professional for product management, where the salary ranges from 15 LPA- 35 LPA.
- Business Intelligence Analysts: Students will develop and maintain reporting systems and track digital performance metrics, with the help of data extraction, ad-hoc query analysis, etc. Professionals are required in all data-driven organisations; the typical salary ranges from 7 LPA- 15 LPA.
Lastly, there are various emerging ones like blockchain business strategist, Cybersecurity business analyst and so on. Additionally, many MBA in Digital business graduates go down the path to launch their own ventures with the knowledge they have gained from the program, as one of the career options after an MBA in Digital Business.
INDUSTRIES HIRING DIGITAL BUSINESS GRADUATES:
There are various career options after an MBA in Digital Business. The following industries are hiring the graduates:
- Consulting firms
- Technology Companies
- Media & Entertainment
- Consumer goods
- healthcare
- NGOs
TOP COLLEGES FOR MBA IN DIGITAL BUSINESS:
- DPG Centre for Occupational and Industry Linked Learning (DCOIL), Gurgaon: Offers an MBA in Digital Business Management with a curriculum co-designed by industry experts, focusing on business strategy & leadership, financial management analytics, operations & supply chain management, etc. It also offers international immersion opportunities. With its excellent placement services, you will have various career options after an MBA in Digital Business.
- Indian School of Business (ISB), Hyderabad: Known for its strong industry connections and robust programs in Business Analytics and Digital Transformation, including advanced courses in AI, blockchain, and machine learning.
- Symbiosis Institute of Business Management (SIBM), Pune: Offers programs with specialisations in Digital Marketing and E-Business Strategy, known for strong industry-academic linkages.
- XLRI – Xavier School of Management, Jamshedpur: Offers courses focused on digital business models, IT strategy, and digital transformation.
- UPES School of Business, Dehradun: Offers a specific MBA in Digital Business with a focus on digital transformations and new business models, including dual certifications from global universities.
- BITS Pilani (Work Integrated Learning Programmes): Offers an MBA in Digital Transformation designed for working professionals, covering emerging technologies and their strategic leverage.
TIPS FOR HAVING MORE CAREER OPTIONS AFTER AN MBA IN DIGITAL BUSINESS:
The following can be referred to help your career options after an MBA in Digital Business:
- Networking
- Internships
- Certifications
- Personal Building
- Developing a Strong Portfolio
- Continuous Learning
CONCLUSION
This digital evolution is not temporary, it is a fundamental shift in the functioning of businesses. The MBA in Digital Business is a strategic investment for a future which will require digital proficiency as a necessity, which will open doors to an arena of career options after an MBA in Digital Business.
FAQs
What kind of jobs can you get with an MBA in Digital Business?
There are various career options after an MBA in Digital Business, like Digital Ethics Compliance Manager, Business Intelligence Analyst, Digital Analytics Manager, Innovation Manager and Content Strategy Lead.
What is the difference between an MBA in Digital Business and a traditional MBA?
The simple and traditional MBA will provide you with the foundation, but will still fall short in preparing you for this digital age. The MBA in Digital Business fills in the gap and helps you navigate your journey with strategic thinking and digital expertise. Almost every sector is going through a digital shift, they aim to optimise their performance through technology.
What are the best colleges for MBA in Digital Business?
The following colleges are considered to be the top colleges for an MBA in Digital Business:
- DPG Center for Occupational and Industry-Linked Learning (DCOIL)
- Symbiosis Institute of Business Management (SIBM), Pune
- XLRI – Xavier School of Management, Jamshedpur
- UPES School of Business, Dehradun
- BITS Pilani (Work Integrated Learning Programmes)