Admissions open for 2025-26 batch! Enrol Now

Why This Course?

The Digital Marketing Opportunity

In today’s hyper-connected world, businesses are desperately seeking skilled digital marketing professionals who can navigate the complex online landscape. Our comprehensive Digital Business Marketing Strategies course bridges the critical gap between traditional marketing and cutting-edge digital strategies.

Industry Gap Analysis

Current Market Demand

65% of businesses report a significant skills shortage in digital marketing

Salary Potential

Digital marketing specialists earn 40% more than traditional marketing roles

Growth Projection

Digital marketing job market expected to grow by 35% in the next 5 years

Course Overview

Duration
18 Weeks

Mode
Hybrid (Online + Practical Projects)

Certification
Professional Digital Marketing Strategist

Language
English

Skill Level
Beginner to Advanced

Learn from Industry Experts

Akshay's work emphasizes the importance of blending traditional education with practical, industry-linked experiences. His commitment to student growth and employability ensures that his students are prepared for leadership roles in today’s fast-paced digital economy. As an educator, Akshay brings valuable insights into the evolving educational landscape, helping students navigate both the theoretical and practical aspects of business.

Akshay Ravesh Aggarwal
Co-Founder, DCOIL (DPG Center for
Occupational and Industry-Linked Learning)

Udit is passionate about mentoring students and professionals in creative and marketing fields, helping them navigate the evolving landscape of digital marketing, brand strategy, and content production. As an educator, he offers invaluable insights from his work in leading global brands and innovative startups.

Udit Rakesh Goel
Chief Strategy Officer - Founding Team at Clapboard
Ex-Amazon | Ex-National Geographic

Priyanka founded Status Anxiety to create impactful marketing strategies and brand solutions. She has led initiatives that combine creative storytelling with data-driven strategies to enhance brand visibility and customer engagement.

Priyanka Chhaparia
Professional Background Founder &
Director of Marketing, Status Anxiety
(May 2014 – Present)

Taniya Dhirasaria is a distinguished entrepreneur with over a decade of expertise in e-commerce, retail, and wellness sectors. As the Founder & CEO of Zoe - Nutrition For Life, a pioneering detox-focused F&B brand in India, Taniya has refined her skills in business strategy, marketing, and content creation.

Taniya Dhirasaria
Founder & CEO at Zoe - Nutrition For Life
Executive MBA, IIM Bangalore

Ankit Shard is a marketing trailblazer with 12+ years of experience turning big ideas into bigger results. Currently steering the D2C growth for Bella Vita he thrives on crafting strategies that marry creativity with ROI. Having partnered with industry heavyweights like Nestle, IKEA, and Philips, Ankit has mastered the art of balancing bold innovation with data-driven precision.

Ankit Shard
Associate Vice President (E-Commerce) Guardian
12+ years of Experience

Akanksha brings 12 years of global experience in digital planning and strategy, with a proven track record of driving growth, efficiency, and ROI for clients across diverse industries, including tech, FMCG, automotive, telecommunications, and e-commerce.

Akanksha Madiraju
Regional Digital Lead Publicis Media
12+ years of Experience

Sudhansh Jadon offers over 15 years of valuable experience in digital marketing, including 9 years with esteemed companies in Malaysia, Singapore, and Hong Kong. Prior to his return to India in 2023, he had the exciting opportunity to establish and manage his own digital marketing consultancy in Malaysia!

Sudhansh Jadon
Digital Marketing Professional
15+ years of Experience
Ex Senior Vice President (Dentsu)

Comprehensive Module Breakdown

Digital Marketing Fundament
  • Marketing landscape evolution
  • Digital ecosystem understanding
  • Consumer behavior in digital spaces
  • Practical Session: Digital marketing environment mapping
Search Engine Optimization
  • On-page and off-page SEO techniques
  • Keyword research strategies
  • Technical SEO fundamentals
  • Tools Covered: SEMrush, Ahrefs, Google Search Console
Content Marketing Mastery
  • Content strategy development
  • Digital ecosystem understanding
  • Content distribution channels
  • Practical Challenge: Develop a 3-month content calendar
Social Media Marketing
  • Marketing landscape evolution
  • Digital ecosystem understanding
  • Consumer behavior in digital spaces
  • Live Project: Social media campaign design
Email Marketing & Automation
  • Email campaign design
  • Segmentation strategies
  • Conversion optimization
  • Tools Explored: Mailchimp, Klaviyo
Performance Marketing
  • PPC fundamentals
  • Google Ads strategy
  • Facebook & Instagram advertising
  • Practical Session: Ad campaign budget optimization
Analytics & Data Interpretation
  • With lots of unique blocks, you can easily build a page without coding. Build your next landing page.
  • Certification: Google Analytics Professional

Portfolio Builder Challenges

B2B Affiliate Challenge
  • Design complete affiliate marketing strategy
  • Create partnership acquisition framework
  • Develop tracking and compensation model

D2C Growth Drive
  • Build end-to-end digital marketing funnel
  • Implement conversion rate optimization techniques
  • Create scalable acquisition strategy
Local Business Digital Transformation
  • Audit existing digital presence
  • Develop comprehensive digital strategy
  • Implement multi-channel marketing approach

Unique Learning Experiences

Student Outcomes
  • Real-world client project
  • Startup marketing strategy development
  • Digital transformation consulting simulation
Live Projects
  • 8+ Detailed Industry Case Studies
  • Covering sectors:
    • E-commerce
    • SaaS
    • Healthcare
    • Education
    • Fintech
    • Retail
    • Technology
    • Hospitality
Case Study Arsenal
  • Professionally Designed Digital Marketing Portfolio
  • 2 Live Project Certificates
  • 8+ Sector-Specific Case Study Credentials
  • Advanced Digital Marketing Certification
  • Professional Marketing Strategy Toolkit
Career Readiness
  • Job Placement Assistance
  • Interview Preparation Workshops
  • Industry Network Access
  • Linkedin Profile Optimization
Investment & Pricing

Course Fee | Standard: ₹97,500

Payment Options
  • Full Payment Discount
  • EMI Available
  • Scholarship Programs for Meritorious Students
Enroll Process

Online Application

Skill Assessment

Personal Interview

Offer of Admission

Course Commencement

Limited Batch Size: 50 Seats

Apply Now